For our assignment, instead of doing the Ramadan, we will be doing an advertisement based on racial unity. For that, our concept will be on the major celebrations in Malaysia. We started by doing research on our subject
Deepavali (also known as Diwali) is a five days
festival occurs on the fifteenth day of Kartika. It usually takes place
eighteen days after Dusshera, which is around October and November and it is to
honors Lakshmi, the goddess of wealth. Diwali signifies the renewal of life,
and it is common to wear new clothes on the festival day.
The word
Deepavali means “ Rows of light” and for that, small lamp oils and candles (diyas)
are lit to help Lakshmi find her way to people’s home. Also, houses are
cleaned, houses decorated with fancy lights, Rangoli (usually in the pattern of
lotus flower) are drawn on the floor and there will also be displays of
fireworks. This festival is always accompanied by the exchange of sweets and gifts.
Rangoli decorated on the floor
http://1.bp.blogspot.com/-OAJtT60CYUM/Ti8WmQtb9fI/AAAAAAAAAMk/d_XcPpXq7qQ/s1600/Rangoli2.jpg
According to
the Indian culture, wealth is not viewed as a corruptive power but a reward to
those who have done a good deed in the past live.
In North India, Diwali celebrates the homecoming of
Rama to Ayodhya after the defeat of Ravana and his coronation as king. On the
other hand, in Gujarat, the festival honors Lakshmi, the goddess of wealth and
in Bengal, it is associated with the goddess Kali.
On the second
day of the festival, the goddess of strength, Kali is worshipped. This day is
more focus to abolishing laziness and evil. The third, lights and lamps are lit
brightly in every home. The lamp symbolizes knowledge and encourages reflection
upon the purpose of each day of the festival. Old business accounts are settled
and new books are open. This encourages the people to remove their anger, hate
and jealousy from their lives. Lastly on the fifth day, an ancient Indian king,
Bali, was recalled. He destroyed the centuries old philosophies of the society.
However, he is remembered as a generous person and thus, this day focuses on
seeing the good of others, including the enemies.
The festival of lights
http://www.abinesh.com/delirium/wp-content/uploads/2010/11/Shubh_Deepavali_Wishes-Diwali-161_big.gif
References:
- University of Kansas medical center,2009. Diwali, Divali, Dewali, Deepavali (Buddhism, Hindu, India). [Online] Available at: http://www3.kumc.edu/diversity/ethnic_relig/diwali.html [Accessed at 3 June 2013]
- BBC home, 3 June 2013. Diwali. [Online] Available at: http://www.bbc.co.uk/schools/religion/hinduism/diwali.shtml [Accessed 3 June 2013]
- The meaning of Diwali, unknown. The meaning of Diwali. [Online] Available at: http://www.parmarth.com/updates/octnov05/diwali.html [Accessed 4 June 2013]
- Manas, 1998 to 2011. Indian Festivals: Diwali [Online] Available at: http://www.sscnet.ucla.edu/southasia/Culture/Festivals/Diwali.html [Accessed 4 June 2013]
- Maisarah
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