Brief about Advertisement

2011 Ramadan television advertisement was chosen for our assignment. It is a controversial series of advertisements airing on 8TV, Astro Channel 708 to mark the Holy month of Ramadan in the ninth month of Islamic Lunar Calendar. During Ramadan, Muslims must abstain themselves from food and drinks to show their devotion to their religion. There are also many food stalls set up in various locations across the country, the Ramadan bazaars. This gives the opportunity to Malaysians of other faiths to tour the food stalls.

The Ramadan bazaars, now evolved into the affectionate term ‘pasar Ramadan’ or ‘param’, for short, is an annual gathering of foodstalls offering food for ‘iftar’ or ‘buka puasa’ for fasting Muslims but is open to all.

Klang Valley’s very own Top 10 Ramadan bazaars had been selected by Malaysian Digest where each one has its very own specialty to crave for. The following are the photos of bazaar Ramadan in Klang Valley, Kuala Lumpur, Malaysia.

The religious that Muslim believe in not only affect themselves in behaviour by fasting every ninth month in Islamic Lunar Calendar and open bazaar at same certain place and time. It affects culture Malaysian with other faith to gather together at bazaar Ramadan every ninth month. Different faith or religious or races, gather together at the same place, at the same time. The food stalls set up in Malaysia do affect the culture of Malaysian. It is important to behave properly at the bazaar Ramadan. 

The food stalls set up in Malaysia do affect the culture of Malaysian. It is important to behave properly at the bazaar Ramadan.

However, there were many complaints about this advertisement about non-Muslim especially the Chinese not knowing how to respect other’s religion. Then, on 2^nd August 2011, media company, Media Prima owned 8TV pulled out the public service announcements (PSA) off the air after the growing criticism for stereotyping Chinese behavior during the fasting month.  The advertisements in YouTube also had been removed. The next day, 3^rd August 2011, this controversial series of advertisements were announced in Singapore with MEDIACORP Channel 5.

 Reference list:

Malaysiandigest, 2012. Klang Valley's Top 10 Ramadan Bazaars. [Online] Available at:

http://www.malaysiandigest.com/features/75922-klang-valleys-top-10-ramadan-bazaars.html (Accessed 2 Jun 2013).

- Mingfen

- Edited by Rui