Muhibah days

This is our final outcome for this assignment….

The malaysian flag took from : http://www.youtube.com/watch?v=Pblr75KG_yI

Song:

Artise: My Violaine Morning
Song: Morning Angel

Behind the scenes

So, we started shooting for our ads using the updated storyline…. and these are the photos of behind the scene….

 For the raya shooting

getting camera moment...

trying to get the first shoot 

From window, we changed to door due to the expose sunlight

CNY shooting

Ang pau folding before starting...

Ang pau folded

Trying to get a good shoot

After shoot done for the day~

- Maisarah 

Updated storyline

Principle of storyboarding 

example of storyboarding

CONCLUSION

Doing storyboarding is the best way to show what is going in our mind and direct the cameraman to adjust the shot as we want. Sometimes, what we draw is different with the angle in camera itself. Storyboards does not constrain us. It is only the imagination of what we want the shot to be. We will find some differences in the making of video but take it as our experience as we learn to get another better angle rather than what we draw in storyboard itself. 

- Nathania

Below is the storyboard of the "Muhibah Day" video we made. The latest version of our storyline, it is added more scenes and some are deleted.

Shot 1 (ws) - CNY - Chinese is sitting and doing ang pao decoration and other races come, sit besides them and offer help

Shot 2 (mws on the table) help out with the ang pao, Chinese pass the ang pao and etc.

Shot 3 (mcu) 2 people are looking at each other, they are smiling.

Shot 4 (cu) Ang pau is being folded into a lantern shape.

Shot 5 (cu) - Raya - hand is holding ketupat which is almost finish and after finish

Shot 6 (ms) The ketupat is pass to another person [camera follows]

Shot 7 (cu) the ketupat decoration is hang

Shot 8  (ws) Everyone is hanging lights to celebrate Hari Raya

Shot 9 (mcu) A person takes the Raya's candle decoration

Shot 10 (ms) A person takes the candle and shift it to another place

Shot 11 (cu) -Diwali- The candle is placed on the floor

Shot 12 (zoom out to mws) Everybody is doing the rangoli and having fun together

Shot 13 (mws) One person gets up and walks out of the screen

Shot 14 (rear ms) -Food- The same person walks in the screen

Shot 15 (3/4 mws) Everybody is sitting on the chair together, asking him/her to join

Shot 16 (ms) the food is being pass around

Shot 17 (ws) Everyone is having a great time together * Camera zooms out*

Shot 18 photos of the fun times preparing for the celebration pile up

Shot 19 after the photos stop piling, tagline appears

Drawn by: Maisarah

Storyboard scan in by: Rui and Maisarah

Shots discussed by: naRnia

Video Reference

This post is regarding the TVC we will be doing soon.
The concept of our TVC is unity amongst Malaysian citizens.
We plan on showing this through the New Year Celebrations of the major races and cultures of Malaysia which consists of the Malays, the Chinese and the Indians.
The New Year Celebrations are Hari Raya, Chinese New Year and Diwali.

The following link is a TVC of Tourism Malaysia 2007 campaign.
Their slogan was 'One Golden Celebration'.
In the video shows the different type of races in Malaysia, different types of festivals and events in Malaysia.

https://www.youtube.com/watch?v=waGlTxe4mAE&feature=player_embedded


The concept of the Tourism Malaysia 2007 campaign is similar to what we have in mind.

Story Board

Shot 1 (ws) - CNY - Chinese is sitting and doing ang pao decoration and other races come, sit besides them and offer help

Shot 2 (mws on the table) help out with the ang pao, Chinese pass the ang pao and etc.

Shot 3 (mcu) 2 people are looking at each other, they are smiling

Shot 4 (cu) - Raya - hand is holding ketupat which is almost finish and after finish, it is given to others [camera follows the movement]

Shot 5 (ws) Everyone is hanging lights to celebrate Hari Raya

Shot 6 (ms) A person takes the candle and shift it to another place

Shot 7 (cu) -Diwali- The candle is placed on the floor

Shot 8 (zoom out to mws) Everybody is doing the rangoli and having fun together

Shot 9 (mws) One person gets up and walks out of the screen

Shot 10 (rear ms) -Food- The same person walks in the screen

Shot 11 (3/4 mws) Everybody is sitting on the chair together, asking him/her to join

Storyboard drawn by: Siti Aminah Maisarah

Storyboard scan in by: Rui Leong

Shots discussed by: naRnia!

Story Board

Why we choose TV Commercial advertisement?

Compared with the previous video references to ramadan video, there are some inappropriate act in ramadan video which is directed to one race as it has been explained before.

For our final, we choose to do the same method, which is via TV commercial. We choose video commercial advertisement because it is opened widely and everyone could see. Besides that, video gives more explanation with the action and easy to understand the meaning of celebration itself rather than using banner, poster, etc. Since the advertisement shows more to unity in races of Malaysia, we will do on the major which celebrates Chinsese New Year, Hari Raya, and Deepavali where mostly people here is dominated by Chinese, Malay, and Indian. The concept of our redesign TV commercial advertisement is togetherness.

- Maisarah & Nathania
- Edited by Mingfen

Reference video

Prior to our research, there are a few celebration video we used as reference…
These are a few of them

Coca-cola celebration ad

Hong Kong Disneyland promotion ad

Budweiser Black Crown Super Bowl 2013 advertisement

Tiffany's Christmas ad

Guinness Christmas Ad

- Maisarah

Culture during Hari Raya and Chinese New Year

Adding more research to the previous post, this is more to the clothing and preparation for the celebration

The following photos are example of baju Melayu:

Figure 1: Baju Melayu.

Figure 2: Baju Kurung.

The photo shown as below is the ketupat. 

                                                                   Figure 3: Ketupat.

Ketupat is cooked in pouches shown as image above made from coconut leaves. Coconut leaves are woven in a crisscross fashion to form a pouch. The pouch is then filled with rice before steaming.

The following video is the way to make ketupat using ribbon for decoration:

Chinese Culture during Chinese New Year 

Figure 4: Chinese traditionally costume.

The images above is Chinese traditionally costume wear during Chinese New Year festival. The red is used because the Chinese word for red (紅, hóng) sounds like the word for “prosperous.” For Chinese, red means joy, virtue, truth and sincerity.

Decoration made for welcoming Chinese New Year are lantern, fan and fish made from angpau. The following video is the way to make the lantern, fan and fish from angpau. 

http://www.youtube.com/watch?v=T4ch-aLBGFk

http://www.youtube.com/watch?v=ACOdN1c4z80

Reference List:

Chinese Culture, n.d.. Chinese New Year: Chinese New Year's Decorations. [Online] Available at:

http://chineseculture.about.com/od/chinesefestivals/a/Chinese-New-Year-Chinese-New-Years-Decorations.htm (Accessed 6 Jun 2013).

WISEGEEK, n.d.. What is Ketupat? [Online] Available at: http://www.wisegeek.com/what-is-ketupat.htm (Accessed 6 Jun 2013).

Picture Credits List:
Figure 1
http://israelu09.blogspot.com/2011/01/kenapa-perlu-pakai-baju-melayu-selepas.html

Figure 2

http://izwanizzati.com/index.php?main_page=product_info&products_id=986

Figure 3

http://happyhomemaker88.files.wordpress.com/2008/10/ketupat-001-small.jpg

Figure 4
http://nexus.mmu.edu.my/?p=1864

-Ming Fen