- FINAL PROJECT CULTURE & CONSUMERISM PRESENTATION
50% of overall marks
Description
In this group work, pick an advertisement you're most dissatisfied with (sound rationale must be given as to why you do not approve this ad, in relation to culture and society). Re-advertise the product/brand. How would you do it? You can explore of all ways possible to produce your ad. Note: You're not allowed to involve visual nudity (full or partial) in any part of your ad.
Requirements
Conduct your research, development of ideas, miscellaneous sketches and workings in a blog. In this blog, you are to show the progress of your work during tutorials.
At the end, produce a final report in the blog (about 500-700 words) that contains:
1. Brief introduction and description about the advertisement
2. its purpose
3. its relation to the culture and society it was made for
4. why do you see the need for change
5. how different and effective is your idea in relation to culture and consumerism
6. short rationale of your work
7. sources of research (bibliography, reference cited and picture credits)
The outcome of your version of the advertisement is limitless in creativity but as a designer (regardless IMD or GCD), you are to take into consideration the cultural, societal and maybe political impacts and design implementation to re-create a more successful advertisement that suits that particular culture.
Upload your final blog artwork in the blog.
Submission
Presentation of your blog (research, idea development, sketches, final art work- the advertisement)
Please send the link to your lecturer's email address
Duration of Assignment
Week 9 to Week 13 - 4 weeks
Deadline
Week 13
Assessment
Able to put theories into practice
Communicate appropriately in various settings and modes
Understand team dynamics and mobilize the power of teams
Be aware of and from opinions from diverse perspectives
Unterstand the value of civic responsibility and community engagement
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