An article about ramadan video

Besides the previous advertisements, we also found another inappropriate advertisement which is published in the TV and told about one celebration.

It is an article to represent that the video commercial is not a good advertisement to be published in Malaysia because this country has many cultures.

Here is the link from malaysia yahoo news! itself

http://my.news.yahoo.com/blogs/what-is-buzzing/ramadan-ads-malaysia-slammed-being-racist-041608402.html

- Nathania

The video was found by Rui:

We decided to choose this advertisement that was aired on 8TV in 2011. This advertisement shows a non-muslim being disrespectful during the fasting month of Ramadan and the ways to respect the Muslim when they are fasting. The purpose of this advertisement was actually to advise the viewers not to "get carried away" and asked them to respect the significant of Ramadan and respect the holy month.

However, the advertisements were criticized publicly as it was claimed to be racist and inappropriate. This is because they stereotyping the Chinese as loud, obnoxious and insensitive. They are also criticized for depicting Islam as an intolerant religion. 

Reference:

• Facebook, 2011. 1M Malaysians Reject 8TV Ramadan ad. [Online] Available at: https://www.facebook.com/Reject8TV [Accessed 2 June 2013]
• Liyana Low, 2011. Ads in Malaysia slammed for being racist. [Online] Available at: http://my.news.yahoo.com/blogs/what-is-buzzing/ramadan-ads-malaysia-slammed-being-racist-041608402.html [Accessed 2 June 2013]
• Unknown, 2013. 8TV Ramadan ads by Media Prima. [Online] Available at: http://grandelle.blogspot.com/2011/08/8tv-ramadan-ads-by-media-prima.html [Accessed 2 june 2013]

- Maisarah

1970's Cathay Pacific Ad

Cathay Pacific Banned Ad

In the 1970's Cathay Pacific wanted to show that the air stewardess they had are from all over the world. The art director at that time had various women wear their traditional costume for the Ad. When the photograph was printed out, he wanted them to be facing in a different direction so he flipped the photo around. Amongst these women was from Japan.

When the art director flipped the photo around he did not consider the traditional costume of the Japanese women. She was wearing her kimono. Wearing the kimono the right way is by having the left side over the right. However when the photo was flipped it showed that the right side was over the left, this is only done when dressing the dead.



Ban Ramadan Ad
http://www.youtube.com/watch?v=ke7p5rp-nbI 

-Rui

the perfume ads

The ads I found is about perfume brand ads called tomford. It is dedicated for men but the model is girl, quite does not make sense and the act is not appropriate with Souteast Asia culture including Malaysia, but they still put their ads in selling their products. For example is Philipine.



Here is the link of the website which is sell that perfume in Philipine :

http://www.global-customer.com/marketing-to-global-customer/manila/fragrance_tom%20ford.html



And this one is in Malaysia.

http://www.global-customer.com/marketing-to-global-customer/kuala%20lumpur/fragrance_tom%20ford.html

They also show the picture which is not relevant with the country's culture itself.



-Nathania

About the ads

Hey, just now Naya post on the perfume pic on fb, this ad also consider as the most disturbing ads in december 2008 on a fashion magazine...
http://media180sm2010.blogspot.com/2010/08/advertising-is-defined-as-any-paid-form.html

-Adriana


Found a few links relating to greenwash advertisements….

http://webecoist.momtastic.com/2009/03/22/greenwash-worlds-worst-greenwashers/

http://online.wsj.com/article/SB120163622342426091.html

Product (choice) - probably those who gives beneficial messages but weren't true about it….


- Maisarah

Project Brief

MODULE BRIEF

- FINAL PROJECT CULTURE & CONSUMERISM PRESENTATION
50% of overall marks

Description
In this group work, pick an advertisement you're most dissatisfied with (sound rationale must be given as to why you do not approve this ad, in relation to culture and society). Re-advertise the product/brand. How would you do it? You can explore of all ways possible to produce your ad. Note: You're not allowed to involve visual nudity (full or partial) in any part of your ad.

Requirements
Conduct your research, development of ideas, miscellaneous sketches and workings in a blog. In this blog, you are to show the progress of your work during tutorials.

At the end, produce a final report in the blog (about 500-700 words) that contains:
1. Brief introduction and description about the advertisement
2. its purpose
3. its relation to the culture and society it was made for
4. why do you see the need for change
5. how different and effective is your idea in relation to culture and consumerism
6. short rationale of your work
7. sources of research (bibliography, reference cited and picture credits)

The outcome of your version of the advertisement is limitless in creativity but as a designer (regardless IMD or GCD), you are to take into consideration the cultural, societal and maybe political impacts and design implementation to re-create a more successful advertisement that suits that particular culture.

Upload your final blog artwork in the blog.

Submission
Presentation of your blog (research, idea development, sketches, final art work- the advertisement)
Please send the link to your lecturer's email address

Duration of Assignment
Week 9 to Week 13 - 4 weeks

Deadline
Week 13

Assessment

Able to put theories into practice
Communicate appropriately in various settings and modes
Understand team dynamics and mobilize the power of teams
Be aware of and from opinions from diverse perspectives
Unterstand the value of civic responsibility and community engagement